February, the month of love 🩷

February, the month of love 🩷

Thursday, February 12, 2026

I recently attended a networking event where an IFA talked about how "Financial planning is an act of love", and I've been thinking about it ever since. 

Every day, I see clients undertaking financial planning as an act of love.

Every day, I speak to people who are seeking financial protection for the benefit of other people.

Every day I speak to humans who just want to make sure they've done everything they can do to look after someone else.

This month already:

I've spoken to a mum who wants to know her daughters would be taken care of if anything happened to her.

I've spoken to a daughter (a lady in her fifties) who covers the living expenses of her elderly mum, and who wanted to make sure her mum's expenses could still be covered even if she the daughter was unable to cover them.

I've spoken to a husband who wants to insure his income, and when I asked if his wife could cover all the bills on her own, he said "well, yes, she could - but I don't want her to have to". 

And I've spoken to a young man, early 30s, no children of his own, who recently found out he has a little half-brother, age 7, who he didn't know existed - he called me to say "am I allowed to buy cover to protect my little brother?"

Life is not always a smooth paddle. If you love someone, and you want to give them the gift of a smoother glide through life's rapids, it would be our privilege to help you do that. 

No comments yet
Search